{"id":1025,"date":"2017-09-05T12:00:40","date_gmt":"2017-09-05T12:00:40","guid":{"rendered":"https:\/\/futuramo.com\/blog\/?p=1025"},"modified":"2018-09-25T09:59:36","modified_gmt":"2018-09-25T08:59:36","slug":"reinvigorate-internal-communication-channels","status":"publish","type":"post","link":"https:\/\/futuramo.com\/blog\/reinvigorate-internal-communication-channels\/","title":{"rendered":"Tap employees\u2019 expertise to reinvigorate internal communication channels"},"content":{"rendered":"<p id=\"author\" class=\"post-component text\"><em>An editorial board can bring new life to your internal communication program.<\/em><\/p>\n<p id=\"author\" class=\"post-component text\">Picture this: You\u2019re an internal communicator who manages an intranet and a regular newsletter. You produce a lot of articles and other content, but employee interest seems to be low. <strong>People just aren\u2019t clicking on links or spending time on the intranet.<\/strong><\/p>\n<p id=\"author\" class=\"post-component text\">So you organize a quick focus group to determine what the problem is. And this is what you learn:<\/p>\n<ul class=\"post-component text\">\n<li><strong>Employees think most internal communication content is boring.<\/strong> They say that it all comes from the same few sources: senior leaders, corporate departments and initiative owners.<\/li>\n<li><strong>Most content seems static and impersonal.<\/strong> There\u2019s not enough information about different locations, teams, and individuals.<\/li>\n<li>Employees would like more <strong>content that helps them solve a problem, meet an objective, answer a question or get work done.<\/strong><\/li>\n<\/ul>\n<p id=\"author\" class=\"post-component text\">What you need is a reboot. Start by addressing this problem: Content is too corporate, with not enough local interest. So you need to better represent what\u2019s happening in divisions, locations, and functions.<\/p>\n<p id=\"author\" class=\"post-component text\">The solution? Assemble a team of employees to be the eyes and ears of the organization. Some internal communicators call that team an \u201ceditorial board,\u201d while others prefer \u201cadvisory team.\u201d<\/p>\n<p id=\"author\" class=\"post-component text\">In any case, an editorial board exists to broaden your scope and ensure there is an opportunity for diverse representation in your <a href=\"https:\/\/www.davisandco.com\/communication-channels\" target=\"_blank\" rel=\"noopener\">internal communication tools<\/a>.<\/p>\n<p id=\"author\" class=\"post-component text\">If you\u2019d like to create an editorial board, but you\u2019re not sure how here, are eight tips to get you started.<\/p>\n<h2 id=\"1-set-objectives\" class=\"post-component\">1. Set objectives<\/h2>\n<p id=\"author\" class=\"post-component text\">Before developing an editorial board, it\u2019s important to have a clear understanding of what you\u2019re trying to achieve. Ask yourself:<\/p>\n<ul class=\"post-component text\">\n<li>What is the group for?<\/li>\n<li>What am I trying to accomplish?<\/li>\n<li>How will the editorial board benefit the organization and its members?<\/li>\n<\/ul>\n<p class=\"post-component text\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-1027\" src=\"https:\/\/futuramo.com\/blog\/wp-content\/uploads\/2017\/09\/women-1209678_640.jpg\" alt=\"direct internal communication\" width=\"640\" height=\"426\" \/><\/p>\n<p id=\"author\" class=\"post-component text\">The answers to these questions will serve as the basis for your objectives. Two sample objectives for the editorial board might be to:<\/p>\n<ul class=\"post-component text\">\n<li>\u201cPromote a sense of community within the organization.\u201d<\/li>\n<li>\u201cProvide a pipeline of content for internal communication channels.\u201d<\/li>\n<\/ul>\n<h2 id=\"2-establish-criteria\" class=\"post-component\">2. Establish criteria<\/h2>\n<p id=\"author\" class=\"post-component text\">Rather than go out and randomly select members based on who you know, take a step back and think about the people you want on your team.<\/p>\n<ul class=\"post-component text\">\n<li>Are you trying to gain representation from multiple geographical locations?<\/li>\n<li>Is diversity of age, gender, and ethnicity an important component?<\/li>\n<li>Do you need a good cross-section of various functions or roles within the organization?<\/li>\n<\/ul>\n<h2 id=\"3-articulate-roles\" class=\"post-component\">3. Articulate roles<\/h2>\n<p id=\"author\" class=\"post-component text\">Set the stage for what editorial board members can expect in terms of commitment and time requirement. Outline roles and expectations \u2014 not just for members, but for the internal communication team as well. This will ensure everyone is on the same page. For example:<\/p>\n<p id=\"author\" class=\"post-component text\">Expectations for <strong>team members:<\/strong><\/p>\n<ul class=\"post-component text\">\n<li>Attend an in-person meeting once every quarter<\/li>\n<li>Join the monthly 30-minute call<\/li>\n<li>Submit at least one article idea per month<\/li>\n<\/ul>\n<p class=\"post-component text\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-1028\" src=\"https:\/\/futuramo.com\/blog\/wp-content\/uploads\/2017\/09\/beard-2679507_640.jpg\" alt=\"how to build well-working internal communication program\" width=\"640\" height=\"427\" \/><\/p>\n<p id=\"author\" class=\"post-component text\">Expectations for the <strong>internal communication team:<\/strong><\/p>\n<ul class=\"post-component text\">\n<li>Facilitate meetings and calls<\/li>\n<li>Draft the agenda<\/li>\n<li>Distribute correspondence<\/li>\n<li>Follow up on story leads provided by the board members<\/li>\n<li>Create and maintain an editorial calendar<\/li>\n<li>Conduct interviews with subject matter experts or contacts provided by the board members<\/li>\n<li>Submit at least one article idea per month<\/li>\n<\/ul>\n<h2 id=\"4-get-support-from-senior-leaders\" class=\"post-component\">4. Get support from senior leaders<\/h2>\n<p id=\"author\" class=\"post-component text\">Having key leaders in your corner lends credibility to your initiative. To gain leader buy-in and support, you have to demonstrate value.<br \/>\nLeaders want to know:<\/p>\n<ul class=\"post-component text\">\n<li>What problem is the editorial board going to solve?<\/li>\n<li>What are the objectives?<\/li>\n<li>How will the editorial board achieve these objectives?<\/li>\n<li>What is the impact to the organization?<\/li>\n<li>What is needed from me?<\/li>\n<\/ul>\n<p id=\"author\" class=\"post-component text\">Create a core deck that answers these questions and present it to your leaders. Include a break-down of article topics to show the limited range of perspective that is currently captured in your channels.<\/p>\n<p id=\"author\" class=\"post-component text\">Once you\u2019ve demonstrated where you need representation, ask for help identifying and inviting members.<\/p>\n<h2 id=\"5-hold-a-kick-off-meeting\" class=\"post-component\">5. Hold a kick-off meeting<\/h2>\n<p id=\"author\" class=\"post-component text\">Now that you\u2019ve made all the necessary preparations, you\u2019re ready to host your big introductory meeting. This is where you get editorial board<br \/>\nmembers excited to make a contribution. Your kick-off meeting should be in person and can be as long as half a day.<\/p>\n<p id=\"author\" class=\"post-component text\">Start by asking people to introduce themselves and identify what area of the business they work in.<\/p>\n<p id=\"author\" class=\"post-component text\">Next, share your objectives, roles and expectations for the group.<\/p>\n<p class=\"post-component text\"><img loading=\"lazy\" class=\"alignnone wp-image-1029 size-full\" src=\"https:\/\/futuramo.com\/blog\/wp-content\/uploads\/2017\/09\/people-2557396_640.jpg\" alt=\"internal communication meetings\" width=\"640\" height=\"426\" \/><\/p>\n<p id=\"author\" class=\"post-component text\">Once everyone is acquainted and expectations are set, conduct mock focus groups to take a close look at employees\u2019 needs. Ask:<\/p>\n<ul class=\"post-component text\">\n<li>\u201cWhat\u2019s going on with your team members?\u201d<\/li>\n<li>\u201cWhat are employees most interested in?\u201d<\/li>\n<\/ul>\n<p id=\"author\" class=\"post-component text\">To keep the creative juices flowing, engage the team in a brainstorming exercise. Sample questions include:<\/p>\n<ul class=\"post-component text\">\n<li>\u201cWhat makes a good article?\u201d<\/li>\n<li>\u201cWhat are the best ways to work together?\u201d<\/li>\n<\/ul>\n<p id=\"author\" class=\"post-component text\">Capture responses on a flip chart.<\/p>\n<h2 id=\"6-create-a-virtual-collaboration-space-for-internal-communication\" class=\"post-component\">6. Create a virtual collaboration space for internal communication<\/h2>\n<p id=\"author\" class=\"post-component text\">If possible, establish a microsite, social media group or other online place where members can share files, but also communicate with one another.<\/p>\n<h2 id=\"7-meet-regularly-and-make-your-meetings-meaningful\" class=\"post-component\">7. Meet regularly (and make your meetings meaningful)<\/h2>\n<p id=\"author\" class=\"post-component text\">In-person meetings are valuable, but not always viable on a frequent basis. Try mixing it up: Have calls with the team on a monthly basis and aim for quarterly in-person touchpoints. Whether it\u2019s a check-in call or a quarterly meeting, one common objective should be: make the time together meaningful. Nothing kills momentum like wasted time.<\/p>\n<p class=\"post-component text\"><img loading=\"lazy\" class=\"alignnone wp-image-1030 size-full\" src=\"https:\/\/futuramo.com\/blog\/wp-content\/uploads\/2017\/09\/hands-2706109_640.jpg\" alt=\"team work internal communication\" width=\"640\" height=\"426\" \/><\/p>\n<p id=\"author\" class=\"post-component text\">To avoid that problem, stay organized and focused.<\/p>\n<ul class=\"post-component text\">\n<li>Draft an agenda that will guide your sessions. Share the agenda with the broader team before your web meeting and use the web conferencing platform to pull it up in real time, so that everyone has the same focal point.<\/li>\n<li>Ask members to share best practices and what\u2019s working. Invite them to present successful approaches so that other members can apply these learnings.<\/li>\n<li>Discuss challenges and ask the team to develop solutions.<\/li>\n<\/ul>\n<ul class=\"post-component text\">\n<li style=\"list-style-type: none;\">\n<ul class=\"post-component text\">\n<li style=\"list-style-type: none;\">\n<ul class=\"post-component text\">\n<li>\u201cHow do we make our channels more compelling?\u201d<\/li>\n<li>\u201cHow do we increase user interaction, for example: likes\/commenting on articles, sharing articles, etc.?\u201d<\/li>\n<li>\u201cIs there anything missing on the intranet that would be useful?\u201d<\/li>\n<li>\u201cWhat does good digital signage look like?\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Send minutes following each meeting or call. Recap what was discussed, outline action items and next steps for the internal communication team and members of the editorial board.<\/li>\n<\/ul>\n<h2 id=\"8-assess-effectiveness\" class=\"post-component\">8. Assess effectiveness<\/h2>\n<p id=\"author\" class=\"post-component text\">After a year, revisit your objectives and evaluate whether the editorial board has helped shape the success of your employee communication program and channels.<\/p>\n<ul class=\"post-component text\">\n<li>Is participation still high among members?<\/li>\n<li>Is there a good mix of content?<\/li>\n<li>Are your meetings productive and meaningful?<\/li>\n<\/ul>\n<p id=\"author\" class=\"post-component text\">Conduct a feedback exercise with the team to gain insights about the experience. Use the opportunity to celebrate wins, identify areas for improvement and recognize members.<\/p>\n<hr \/>\n<p class=\"post-component text\"><em>About the author:<\/em><\/p>\n<p class=\"post-component text\"><em><strong>Alison Davis<\/strong> is founder and CEO of <a href=\"https:\/\/www.davisandco.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Davis &amp; Company<\/a>, the award-winning employee communication firm that for 30 years has helped leading companies \u2013 such as Johnson &amp; Johnson, Motorola Solutions, Nestle, Roche and Rogers Communications \u2013 increase employee engagement. Alison sets the strategic direction for the firm, consults with the client on their toughest communication challenges and leads the development of new products and services.<\/em>&lt;<\/p>\n","protected":false},"excerpt":{"rendered":"An effective internal communication system requires meeting employees&#8217; needs. Get to know how to encourage your team to get familiar with company content.\n","protected":false},"author":11,"featured_media":1252,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0},"categories":[99],"tags":[66,65,67],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tap employees\u2019 expertise to reinvigorate internal communication channels<\/title>\n<meta name=\"description\" content=\"An effective internal communication system requires meeting employees&#039; needs. 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