{"id":1785,"date":"2017-11-27T10:14:30","date_gmt":"2017-11-27T10:14:30","guid":{"rendered":"https:\/\/futuramo.com\/blog\/?p=1785"},"modified":"2026-04-02T14:55:02","modified_gmt":"2026-04-02T13:55:02","slug":"content-marketing-blogging-professionally","status":"publish","type":"post","link":"https:\/\/futuramo.com\/blog\/content-marketing-blogging-professionally\/","title":{"rendered":"Content marketing: blogging, but professionally"},"content":{"rendered":"

Making your business recognizable is a challenging task. Do you advertise? Do you buy air time? Before you know it, you\u2019re buried under potential strategies and you don\u2019t know what to prioritize. It\u2019s hard to be famous, especially if fame isn\u2019t your endgame. You want recognition not for its sake, but because you want to show what you can do.<\/p>\n

Content marketing is a viable option if you want to gain visibility for your business. It\u2019s neither direct advertising nor it\u2019s a social media strategy. It\u2019s akin to blogging, but it\u2019s done more professionally.<\/p>\n

Content creators and marketers know the dilemma of getting recognized very well because our objective is just like that. It varies from business to business, but content marketing is about establishing the good kind of authority. But why focus on content than other techniques? It\u2019s because content is easy, malleable, and relevant.<\/p>\n

\"content<\/p>\n

Blogging, but professionally<\/h2>\n

A blog is your best option<\/a> when developing a content strategy. It\u2019s where you\u2019ll publish your articles, and generally collate your thoughts about trends in your industry. If you can write for online publications and get links back to your website, the better. But let\u2019s keep it simple: what can you do to keep your blog\/news section in your website search friendly?<\/p>\n

You update it, keep it fresh, but be sure that there\u2019s a purpose to your new posts. Always start with this question: what are people talking about these days, and how can I relate it to my business? Relevance is your top priority. You have to publish what people are going to read. That\u2019s because you want to establish authority.<\/p>\n

Think quality over quantity, and always follow a schedule. It can\u2019t be helped that there are gaps between what you publish, but that\u2019s because there won\u2019t always be an important issue to talk about. Cyrus Shepard of Moz lists traffic and engagement as one good quality of fresh content<\/a>. This is why timely posts work better in your favor than spamming your readers with filler articles.<\/p>\n

Balancing marketing and content<\/h2>\n

Marketing is on the other side of content creation. This is why many SEOs prioritize linking because it helps their clients rank higher quicker. A professional content creator, however, will put quality over linking. It\u2019s a constant dilemma, but one that shouldn\u2019t give you too much trouble. Whether you do this by yourself or you\u2019ll retain an agency to do it for you, make sure to balance good quality content and assertive marketing. A well-written article will delight readers, but it needs to be found. That\u2019s why linking is necessary, and there\u2019s always a way to make linking attractive to your readers.<\/p>\n

Freshness factor: making the perfect post<\/h2>\n

\"developing<\/p>\n

Did you ever do something amazing, but no one was there to see it? It\u2019s frustrating, right? This is exactly how it feels like when you write the absolute best blog, and you posted it in the wrong time. It\u2019s so good, but it wasn\u2019t relevant. You have the piece that can help you convert, but you don\u2019t have the traffic to prove that it was a successful post.<\/p>\n

This is why the freshness of the content depends on a lot of factors, not just the quality. Have a regular posting schedule, but give room for big movements in your industry. You need to take advantage of the rush of online traffic, so updating your blog within hours is important.<\/p>\n

Furthermore, focus on core content. This is what I\u2019m talking about when publishing what interests your readers, not just publishing for publishing\u2019s sake. Boilerplate material doesn\u2019t have an impact, and some people may just think you\u2019ve published spam content. Expand on old topics or write something better than what your competitors published. There\u2019s always a way to outperform them<\/a> on freshness.<\/p>\n

You also need to think about your engagement. Not that you have to write in a conversational tone, but give room for people to express their opinion about your piece. Having a comment section in your blog helps, but incorporate a few actionable phrases in the content to engage the readers while they\u2019re reading. If you can inform them and make them think, you\u2019ve hit the engagement bull\u2019s eye.<\/p>\n

As for linking, use new links to support your article. You get more value from these pages because people are currently interacting with them.<\/p>\n

Strategies to widen your readership<\/h2>\n

Let\u2019s say that it will take time before your blog shapes up to be a known source of good insight. You have a lot of content to publish, but you don\u2019t want to end up unread by potential customers. This is why it\u2019s good to have options to widen your readership. This is totally doable, even without a marketer\u2019s help. With that, you must have a schedule to follow so that you\u2019re not just doing things on a whim.<\/p>\n

\"\"<\/p>\n

Guest blogging<\/strong> \u2013 This is a common strategy among marketers, and one that\u2019s been effective in gaining more leads for their customers. You probably won\u2019t recognize some of these websites, but many of them get hundreds of thousands of unique traffic every day. If you can get blog space and a byline, you can lead your readership back to your website.<\/p>\n

Responding on forums<\/strong> \u2013 If you\u2019ve been to Quora, you\u2019ve seen experts answer the questions of strangers. It\u2019s safe to say that not all of them are leads, but if people can see your grasp of your profession, you may be able to convince them to turn to you. Don\u2019t worry because you can create a profile so readers can establish whether they can rely on you for services.<\/p>\n

There are ways you\u2019ll discover, and some of them may only work for your audience. But the important thing is engaging them, and if you know a way to do it that speaks to your market, don\u2019t hesitate to try new things. That\u2019s the only way you\u2019ll know what works and what doesn\u2019t.<\/p>\n

Content has been so important to marketing that you can\u2019t do one without the other. I mean, what will you market without content? But it\u2019s important to use marketing techniques so you\u2019re sure that your content will get somewhere in Google. It take a bit of creativity, but through practice, research and regular updates in your industry, you\u2019ll always have something to write.<\/p>\n

\n

About the author:<\/em><\/p>\n

Jimmy Morales<\/strong> is a marketing writer at SeoServices.com.au<\/a>. He started out in customer service and BPO industries. Listening to what clients want, it made him attuned to know what they like and now, he uses that skill to relay expert marketing insights from experts to those who need it. He has moved around for work, but he never lets jetlag, changing time zones and new environments stop him on delivering great content. Know more about his road to becoming a marketing writer here!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Content marketing is a viable option if you want to gain visibility for your business. It\u2019s neither direct advertising nor it\u2019s a social media strategy. It\u2019s akin to blogging, but it\u2019s done more professionally.\n","protected":false},"author":29,"featured_media":1860,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0},"categories":[96,3888,8842],"tags":[88,89],"yoast_head":"\nContent Marketing: Blogging, But Professionally | Futuramo Blog<\/title>\n<meta name=\"description\" content=\"Content marketing is a viable option if you want to gain visibility for your business. 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