{"id":1972,"date":"2017-12-18T08:50:17","date_gmt":"2017-12-18T07:50:17","guid":{"rendered":"https:\/\/futuramo.com\/blog\/?p=1972"},"modified":"2026-04-02T14:50:40","modified_gmt":"2026-04-02T13:50:40","slug":"maximize-events-exposure-digital-marketing","status":"publish","type":"post","link":"https:\/\/futuramo.com\/blog\/maximize-events-exposure-digital-marketing\/","title":{"rendered":"Maximize your event\u2019s exposure with digital marketing"},"content":{"rendered":"\n

When your team\u2019s blood, sweat and tears go into a project, of course you\u2019re going to want to show it off! This is especially true for a hosted event. This post will show you how to generate buzz around your event and maximize its exposure through digital marketing.<\/em><\/p>\n\n\n\n

There are hundreds of tiny details that go into creating a successful event and its marketing. Venue, parking, catering, DJ, lights, speakers, influencers, fliers, socials, and what\u2019s going in the giveaway bags. Sometimes assembling all these elements can seem impossible, but these tips will show you how your digital marketing strategy can actually help reduce your workload and increase your event\u2019s exposure.<\/p>\n\n\n\n

Branded social accounts<\/h2>\n\n\n\n
\"branding<\/figure>\n\n\n\n

One of the most popular options for companies, especially if this is a recurring event, is to create a completely different set of social accounts<\/strong> using the event\u2019s name. This way, when your exhibitors, speakers or attendees want to tag your brand, they can do so with your main social handle or the one specifically created for the event. Like an expert digital agency<\/a>, these social accounts will also help you build a community users can go to for all things pertaining to your show; they can post updatFes, ask questions and get familiar with the people and brands that will be in attendance.<\/p>\n\n\n\n

#YourEvent<\/h2>\n\n\n\n
\"social<\/figure>\n\n\n\n

Making a hashtag that coincides with your conference will help your posts become more discoverable because they add an interactive element to your social media marketing. In fact, Tweets with hashtags actually get twice as much engagement than those without<\/strong>, and receive 55% more retweets! Socials are all about engagement, and that\u2019s what you want to drive while preparing for your event.<\/p>\n\n\n\n

Another plus side of using hashtags is that it keeps posts organized<\/strong> and your team, as well as attendees, can easily click on the hashtag and find relevant posts. You can comment, react and like as you please to show your audience that you\u2019re engaged and actively participating in the digital conversations revolving around your event.<\/p>\n\n\n\n

Post teasers<\/h2>\n\n\n\n
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Including videos into your event marketing<\/a> is a must, with 51.9% of marketer\u2019s worldwide naming video as the content that drives the best ROI. Release video bios of the speakers<\/strong> you have lined up, or include testimonials<\/strong> from last year. Follow up with the latest SEO trends 2018<\/a> to post relevant content that will drive impressions. If you aren\u2019t experienced with iMovie or Final Cut Pro, you can always ask a digital agency to help you with your event marketing. The point of these teasers, aside from driving conversions, is to get your audience excited!<\/p>\n\n\n\n

Make a countdown<\/h2>\n\n\n\n
\"countdown<\/figure>\n\n\n\n

While there are a bunch of details your team needs to cover before the event, there are also lots of loose ends attendees need to tie to prepare. Having a countdown<\/strong> via your socials will remind your followers how much time they have before the big day! Include reminders about ticket sales, booth equipment, agenda, and lodging to help keep registrants on their a-game. If you have special discounts going on, this countdown will also double as a call-to-action for them to register and purchase equipment earlier.<\/p>\n\n\n\n

Plan out giveaways<\/h2>\n\n\n\n

Who doesn\u2019t like free stuff<\/strong>? When planning giveaways in your social media marketing strategy, plan to have a couple before, during and after the event:<\/p>\n\n\n\n