{"id":2059,"date":"2017-12-21T10:26:38","date_gmt":"2017-12-21T09:26:38","guid":{"rendered":"https:\/\/futuramo.com\/blog\/?p=2059"},"modified":"2018-09-25T09:52:38","modified_gmt":"2018-09-25T08:52:38","slug":"problems-achieving-company-goals","status":"publish","type":"post","link":"https:\/\/futuramo.com\/blog\/problems-achieving-company-goals\/","title":{"rendered":"5 reasons why teams fail to achieve company goals"},"content":{"rendered":"<p id=\"author\" class=\"post-component text\">Here\u2019s a common scenario in today\u2019s organizations: a CEO identifies their company goals and sets clear, specific priorities they want to achieve. The CEO then communicates the company goals to other executives, but by the time these priorities reach the individual contributor level, too much has gotten lost through disorganized communications. While the CEO assumes their workforce understands their company goals, very few employees actually do.<\/p>\n<p class=\"post-component text\">Does this sound familiar to you? If so, you might be experiencing some difficulties with <strong>goals management<\/strong>. Luckily, there\u2019s a simple solution you can adapt to solve each of the problems associated with failed goals. It\u2019s called Objectives and Key Results (OKRs), and it\u2019s the goals management system companies like Google have been using to set, track, and achieve clear, measurable goals for years. If you\u2019re not sure about yours, <a href=\"https:\/\/www.atiim.com\/blog\/business-goals-examples-objectives-key-results\/\" target=\"_blank\" rel=\"noopener\">see an example of goals<\/a>.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-2075\" src=\"https:\/\/futuramo.com\/blog\/wp-content\/uploads\/2017\/12\/laptop-1205256_640.jpg\" alt=\"dealing with company goals\" width=\"640\" height=\"384\" \/><\/p>\n<p class=\"post-component text\">Here, we\u2019ll describe some of the common reasons companies fail to achieve their goals, and how effective goals management can be used to solve each.<\/p>\n<h3 id=\"1-theres-no-way-to-align-employee-contributions-with-company-goals\" class=\"header-component\"><strong>1. There\u2019s no way to align employee contributions with company goals<\/strong><\/h3>\n<p class=\"post-component text\">Your company goals will always stem from your strategy, so it\u2019s important that teams are directly aligned with their organizational strategy. But just how many employees can even identify their company strategy? According to a <a href=\"https:\/\/www.forbes.com\/sites\/johnkotter\/2013\/07\/09\/heres-why-ceo-strategies-fall-on-deaf-ears\/#12767ab73663\" target=\"_blank\" rel=\"noopener\">Forbes report<\/a>, only a mere 29% of employees truly get it. <a href=\"https:\/\/hbr.org\/2005\/10\/the-office-of-strategy-management\" target=\"_blank\" rel=\"noopener\">Harvard Business Review<\/a> research is even more alarming. They suggest that 95% of employees are unaware of, or do not understand, their company strategy.<\/p>\n<p class=\"post-component text\">If the majority of your teams don\u2019t understand your strategy, how can you expect them to know what\u2019s most important to the company?<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-2067\" src=\"https:\/\/futuramo.com\/blog\/wp-content\/uploads\/2017\/12\/work-management-907669_640.jpg\" alt=\"achieving company goals\" width=\"640\" height=\"418\" \/><\/p>\n<p class=\"post-component text\">Having a goals management framework in a place like OKRs helps to ensure that top-company priorities are not only identified but communicated throughout every level of the organization. Then, each team, department, and individual contributor can build their own Objectives to support those company priorities. As a result, employees\u2019 efforts at all levels will always be directly aligned with the company goals, and ultimately, your overarching strategy.<\/p>\n<h3 id=\"2-employees-may-understand-goals-but-not-how-to-achieve-them\" class=\"header-component\"><strong>2. Employees may understand goals, but not <em>how<\/em> to achieve them<\/strong><\/h3>\n<p class=\"post-component text\">Here\u2019s another problem many organizations face. At the beginning of each quarter, managers and their teams collaborate to determine goals for each employee. Thus, the employee knows precisely what\u2019s expected of them. The problem lies in the fact that they don\u2019t know how to achieve it.<\/p>\n<p class=\"post-component text\">This is where SMART goals come in. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. When you follow this formula for setting goals, you\u2019ll naturally enforce specificity. Which makes it easier for employees to identify where they should focus their efforts to effectively achieve outcomes.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-2068 size-full\" src=\"https:\/\/futuramo.com\/blog\/wp-content\/uploads\/2017\/12\/time-2980690_640.jpg\" alt=\"SMART company goals\" width=\"640\" height=\"426\" \/><\/p>\n<p class=\"post-component text\">Additionally, organizations are increasingly using OKRs to inform the \u201chow\u201d behind goals. This approach is effective because while the Objective explains what must be achieved, the Key Result, a measurable, smaller step, informs the \u201chow.\u201d In other words, an OKR would state:<\/p>\n<p class=\"post-component text\"><em>I will accomplish (Objective) as measured by (Key Results 1, 2, and 3).<\/em><\/p>\n<p class=\"post-component text\">By breaking larger goals up into clear, measurable steps, you\u2019ll give employees the ability to clearly identify not just the Objective itself, but also how to achieve it.<\/p>\n<h3 id=\"3-employees-managers-lack-follow-through\" class=\"header-component\"><strong>3. Employees &amp; managers lack follow-through<\/strong><\/h3>\n<p class=\"post-component text\">Setting clear, measurable goals is only the foundation for achieving results. In order to truly drive performance, you must ensure managers are holding teams accountable for their goals on a weekly basis. Otherwise, teams will become sidetracked with tasks and won&#8217;t achieve real results. By the end of the quarter, the goals you set three months ago will be nowhere near completion.<\/p>\n<p class=\"post-component text\">Following through with goal progress is ultimately a responsibility of your managers. Each week, they should be holding brief one-on-one check-ins with their direct reports to discuss progress. Managers should ask what\u2019s been completed in terms of goal progress since the previous week. Whether there are any impending obstacles that teams need assistance with. And whether there\u2019s anything else they can provide to help their direct reports achieve their goals on time.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-2069\" src=\"https:\/\/futuramo.com\/blog\/wp-content\/uploads\/2017\/12\/target-1506073_640.jpg\" alt=\"setting company goals\" width=\"640\" height=\"261\" \/><\/p>\n<p class=\"post-component text\">The power of using this method to regularly review goals is evident.\u00a0<a href=\"https:\/\/www.prnewswire.com\/news-releases\/bersin-by-deloitte-effective-employee-goal-management-is-linked-to-strong-business-outcomes-300011399.html\" target=\"_blank\" rel=\"noopener nofollow\">Bersin by Deloitte<\/a> research confirms that companies in which employees regularly review their goals are 3.5x more likely to score in the top 25% of business outcomes.<\/p>\n<p class=\"post-component text\">Thus, managers should be ensuring progress is being made every single week on each employee\u2019s goals, which brings us to our next point.<\/p>\n<h3 id=\"4-theres-no-way-for-managers-to-track-progress\" class=\"header-component\"><strong>4. There\u2019s no way for managers to track progress<\/strong><\/h3>\n<p class=\"post-component text\">Simply verifying that goal progress is being made isn\u2019t enough. For follow-through to truly become effective, managers must be able to quantify progress. Again, this is where having clear, measurable goals becomes useful.<\/p>\n<p class=\"post-component text\">With quarterly OKRs, for instance, teams can be expected to complete 10% of their Objectives for each week. This even leaves a 2-3 week grace period at the beginning of every quarter for teams to get accustomed to their goals. Plus, since everyone has clear, measurable goals in place, managers will know how to quantify what 10% of any given Objective looks like. Or, for added convenience, they can even use a tool like OKR software to help track goal progress throughout the quarter.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-2070 size-full\" src=\"https:\/\/futuramo.com\/blog\/wp-content\/uploads\/2017\/12\/laptop-2418651_640.jpg\" alt=\"planning company goals\" width=\"640\" height=\"427\" \/><\/p>\n<p class=\"post-component text\">Once managers are actively keeping track of progress, they can proactively step with some extra guidance if any goals become at-risk. Regularly tracking progress is the powerful secret behind not just setting, but actually achieving, your company goals.<\/p>\n<h3 id=\"5-managers-dont-achieve-clarity-or-reinforce-expectations\" class=\"header-component\"><strong>5. Managers don\u2019t achieve clarity or reinforce expectations<\/strong><\/h3>\n<p class=\"post-component text\">Most companies use a quarterly cycle for goals. There\u2019s a lot that can happen over the course of three months, however. It\u2019s therefore critical that managers are meeting with their teams regularly to reinforce expectations and achieve clarity if any goals need to be tweaked or put on hold.<\/p>\n<p class=\"post-component text\">In his 2016 Goal Summit Speech, <a href=\"https:\/\/www.youtube.com\/watch?v=yLoBb0XulcQ\" target=\"_blank\" rel=\"noopener nofollow\">MIT Sloan School of Management<\/a> Senior Lecturer Don Sull described the importance of setting goals with clarity, especially for companies in volatile markets. Using clarity to set ambitious goals, in specific, will lead to better performance, according to Sull.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-2071 size-full\" src=\"https:\/\/futuramo.com\/blog\/wp-content\/uploads\/2017\/12\/cup-2884023_640.jpg\" alt=\"staying focused on company goals\" width=\"640\" height=\"406\" \/><\/p>\n<p class=\"post-component text\">Sometimes, employees have a clear idea of what\u2019s expected of them when goals are first established. But as priorities shift or changes emerge throughout the quarter, they may need some added clarity to help them stay focused. OKRs are agile enough to keep up with changing business needs, and the SMART criteria with which they\u2019re written enables managers to regularly review expectations with their teams on a regular basis.<\/p>\n<h2 id=\"summing-up\" class=\"header-component\"><strong>Summing up<\/strong><\/h2>\n<p class=\"post-component text\">The first step in overcoming failed goals is understanding where your goals management processes are falling short. For many companies, the problems aren\u2019t limited to a single issue described in the list above. In fact, when goals aren\u2019t aligned or set using clear, measurable terms, it\u2019s likely for organizations to experience a multitude of complications.<\/p>\n<p class=\"post-component text\">By enforcing clear, measurable goal setting and consistent tracking of goal progress, you can accelerate your company\u2019s results and make it simpler for employees to perform well on an individual level at the same time. With effective goals management, better performance and results are achieved at all levels.<\/p>\n<hr \/>\n<p class=\"post-component text\"><em>About the author:<\/em><\/p>\n<p class=\"post-component text\"><em><strong>Zorian Rotenberg<\/strong> is CEO of <a href=\"https:\/\/www.atiim.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Atiim<\/a> Inc. (i.e. A-team), a SaaS company that makes sales and marketing teams more productive. Previously he was VP of Sales &amp; Marketing at InsightSquared and has been a speaker at many industry conferences, including the American Association of Inside Sales Professionals (AA-ISP). He has also contributed to WSJ Accelerators Blog, Top Sales World Magazine, and the Salesforce.com Blog, among others. He holds an MBA from Harvard Business School.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"The first step in overcoming failed goals is understanding where your goals management processes are falling short. \n","protected":false},"author":41,"featured_media":2073,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0},"categories":[96,97],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 reasons why teams fail to achieve company goals | Futuramo Blog<\/title>\n<meta name=\"description\" content=\"The first step in overcoming failed goals is understanding where your company goals management processes are falling short.\" \/>\n<meta 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