{"id":6667,"date":"2023-10-16T22:27:24","date_gmt":"2023-10-16T21:27:24","guid":{"rendered":"https:\/\/futuramo.com\/blog\/?p=6667"},"modified":"2023-11-17T15:04:11","modified_gmt":"2023-11-17T14:04:11","slug":"b2c-ecommerce-5-strategies-you-can-adopt-to-drive-more-leads","status":"publish","type":"post","link":"https:\/\/futuramo.com\/blog\/b2c-ecommerce-5-strategies-you-can-adopt-to-drive-more-leads\/","title":{"rendered":"B2C Ecommerce: 5 Strategies You Can Adopt To Drive More Leads"},"content":{"rendered":"\n

Do you know that as a B2C ecommerce company, you stand a better chance at getting new leads than a B2B business? Well, you do. Data shows that as of June 2023, B2C businesses had seven times more leads than B2B companies<\/a>. <\/p>\n\n\n\n

The reason is simple \u2013 there\u2019s a larger audience available for B2C businesses to reach out to, unlike B2Bs. Also, the purchase decision for individuals is not as complex as it is with businesses, considering the sometimes stiff protocols that have to be observed to make a buying decision.  <\/p>\n\n\n\n

It was Sir Winston Churchill who said a beautiful strategy is not enough. It\u2019s the results that matter. So, if with this obvious advantage, you\u2019re not generating enough leads, then you need to take a closer look at your strategies. They\u2019re definitely not as effective as you think.<\/p>\n\n\n\n

The next quest for you should be how to strategize effectively in a way that will drive more leads. Fortunately,  you’re on the right page. Here, you will learn time-tested strategies that will shoot your business from the bottom of the lead generation pyramid straight to the top. Let\u2019s get to it, shall we? <\/p>\n\n\n\n

3 Common challenges B2C ecommerce businesses experience in lead generation<\/strong><\/h2>\n\n\n\n
\"Common
Photo by Jukan Tateisi<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

Again, another wise saying (this time from Albert Einstein) comes to mind. He said he wasn’t so smart, he only stayed with his problems for much longer. Unfortunately, we tend to do quite the opposite these days. We flip over our problems and rush to the solutions. Little wonder those solutions do not stand the test of time. <\/p>\n\n\n\n

But if we look at it closely, we would see that if we studied our problems more critically, we would come up with better strategies. It is on this premise that we\u2019ll be examining the common challenges B2B e-businesses face in lead generation.<\/p>\n\n\n\n

1. A fiercely competitive market<\/strong><\/h3>\n\n\n\n

Yes, ecommerce businesses have access to a large audience but they also have many competitors. This means your prospective customers have many options and standing out among this sea of rivals is no child\u2019s play, making it difficult to get leads. <\/p>\n\n\n\n

2. Lack of website visibility<\/strong><\/h3>\n\n\n\n

No discussion on lead generation strategies<\/a> will be complete without analyzing how search engine and social media algorithms<\/em> affect the visibility of ecommerce websites. And we all know that an ecommerce business\u2019s journey starts with online visibility. Once the battle is lost here, subsequent efforts will have little or no effect. <\/p>\n\n\n\n

3. Costs of acquiring customers <\/strong><\/h3>\n\n\n\n

As already mentioned, the competition in the ecommerce market is stiff and visibility could be challenging. Therefore, extra efforts need to be made to get leads. However, these efforts don’t come cheap. The cost of running ads, creating content and other forms of marketing and promotion is a lot and might not be affordable for most ecommerce companies. <\/strong><\/p>\n\n\n\n

Let\u2019s note that while these challenges are daunting, they\u2019re not insurmountable. With the right strategies, they can be overcome or managed, opening the door to more leads. Now, let\u2019s learn these strategies. <\/p>\n\n\n\n

5 B2C ecommerce website solutions or strategies that will drive more leads<\/strong><\/h2>\n\n\n\n

There are many B2C ecommerce website solutions<\/a> for lead generation out there, and knowing the ones that will make a difference in your business is not an easy task. However, that\u2019s one less headache for you as we have carefully curated the following innovative strategies based on best practices in the industry. <\/p>\n\n\n\n

1. Get a process mining software<\/strong><\/h3>\n\n\n\n
\"Get
Photo by Tim van der Kuip<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

A <\/strong>process mining software<\/strong><\/a> is a solution that leverages data from your company\u2019s event logs to help you discover, evaluate and optimize your business processes.<\/strong> If you think you know how your processes run, think again. When you use process mining software, you\u2019ll realize you\u2019ve been working with assumptions and your processes actually run differently than you think.<\/p>\n\n\n\n

However, discovery is not the only benefit of this software. You also get to see areas that need improvement, implement more effective solutions and optimize your processes. A well-optimized business operation creates more prospects and leads. <\/p>\n\n\n\n

Aspects of your business where process mining software can help maximize corporate efficiency<\/a> that will generate leads include inventory management, order processing, customer journey analysis, payment processing<\/em> and supply chain<\/em>. <\/p>\n\n\n\n

2. Practice lead nurturing<\/strong><\/h3>\n\n\n\n
\"\"
Photo by Brooke Lark<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

Do you know that if you follow up with a prospect within five minutes of a desired action, you\u2019re nine times more likely to convert them to leads<\/a>? Now you know. What to do? Constantly engage with your users. This exercise is called lead nurturing<\/em>. Lead nurturing is the process of cultivating your leads with the aim of making them buy from you when they\u2019re ready. <\/strong><\/p>\n\n\n\n

When you notice critical actions like abandoned carts or subscription sign-ups, immediately follow-up to nurture your leads. These seemingly little follow up actions add up to making your prospects complete their customer journey<\/em>. <\/p>\n\n\n\n

3. Prioritize content marketing<\/strong><\/h3>\n\n\n\n
\"Prioritize
Photo by Kenny Eliason<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

Content marketing has to do with creating and distributing relevant, valuable and regular content to your target audience in a way that does not explicitly promote your brand.<\/strong> Instead, this content is aimed at educating your audience and helping them solve problems. The aim is to gradually make them develop an interest in your product or services. <\/p>\n\n\n\n

If you\u2019re serious about generating leads, then you must not joke with content marketing. 70% of B2C marketers, according to a Content Marketing Institute report, say content marketing is a core aspect of their marketing strategy<\/a>, and for good reasons. <\/p>\n\n\n\n

Content marketing helps you <\/strong>grow your brand image<\/strong><\/a> and awareness organically.<\/strong> It builds trust and loyalty in your customers. When you constantly put out educational and informative content, your brand will be viewed as trustworthy and authoritative. You become influential in your industry and this will draw more prospects to you. And don’t forget that the more prospects you get, the more leads you drive. <\/p>\n\n\n\n

With content marketing, it also becomes easier to reach prospects who avoid ads. <\/strong>These prospects look out for genuine content that addresses their concerns without selling any product or service to them. Warming your way into their hearts gives you a good chance at turning them into leads. <\/p>\n\n\n\n

Content marketing<\/a> also saves costs.<\/strong> It is relatively cheaper to create and distribute content than to run ads and engage in other forms of marketing campaigns. It\u2019s not surprising that marketers make this strategy a priority. It helps achieve more with less. <\/p>\n\n\n\n

4. Explore social account sign-ups<\/strong><\/h3>\n\n\n\n
\"\"
Source: Linked<\/em>in<\/a><\/figcaption><\/figure>\n\n\n\n

We\u2019ve all clicked the back button when we felt an ecommerce website was asking us to fill out complex forms to sign up. The truth is, we just wanted to shop \u2013 we didn’t bargain for endless questions. But it\u2019s a different scenario if there\u2019s a social account sign-up like Google or Facebook. These sign-ups are easy, and with one click, we can continue our customer journey.<\/strong><\/p>\n\n\n\n

Now imagine all prospective leads<\/a> you\u2019ve been losing if your website doesn’t have social account sign-ups. It explains why your bounce rate<\/em><\/a> has been high. Well, better late than never. Include these options in your sign-up page and watch your leads increase.\u00a0<\/p>\n\n\n\n

5. Leverage live chats<\/strong><\/h3>\n\n\n\n
\"\"
Photo by Firmbee.com<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

True, shopping is fun but it can sometimes be overwhelming. Going through hundreds of products and making a decision isn’t exactly blissful. This is where a little help is needed. Shopping gets easier when shoppers can get help on the go. Having live chats where shopping assistants can offer help to shoppers in real time is a game-changer. <\/strong><\/p>\n\n\n\n

Giving personalized help to prospects gives you an edge over competitors. This strategy is far more effective than bots, which is what\u2019s commonly used. Shoppers and prospects will feel more comfortable relating with a human assistant than a bot. The result? Returning customers and increased leads. <\/p>\n\n\n\n

More prospects and leads? Adopt game-changing strategies<\/strong><\/h2>\n\n\n\n

In life, positive changes don’t just happen. They\u2019re a product of deliberate planning and execution. Likewise, ecommerce businesses that are making bank aren\u2019t resting on their oars. They\u2019re constantly coming up with top-notch strategies, executing them and going back to the drawing board to improve on those strategies. <\/p>\n\n\n\n

And so should you. If you\u2019re tired of recording high bounce rates and low leads, start by implementing the game-changing strategies discussed in this article. Before you do this, though, try analyzing the challenges you\u2019re facing at the moment. An in-depth understanding of your current challenges will help chart effective lead-generation strategies.<\/p>\n\n\n\n

Also, keep in mind that times are always evolving and the strategies that work today might fail tomorrow. Therefore, to drive more leads, you must cultivate a mindset of change and be ready to adopt new strategies when necessary. We\u2019ll leave you with these parting thoughts inspired by George Bernard Shaw \u2013 If you cannot change your mind, you cannot change anything. <\/p>\n\n\n\n

\u2e3b Author Bio \u2e3b <\/h3>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Moyofade Ipadeola<\/strong> is an SEO Writer, UX Writer and Editor. Witty, she loves personal development and helping people grow. Mo, as she\u2019s fondly called, is fascinated by all things tech. She can be reached on Linkedin<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Do you know that as a B2C ecommerce company, you stand a better chance at getting new leads…\n","protected":false},"author":182,"featured_media":6677,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0},"categories":[301,114],"tags":[752,1734,1733,89,432,290,847,1736,849,113,269,142,505,467],"yoast_head":"\nB2C Ecommerce: 5 Strategies You Can Adopt To Drive More Leads | Helping teams work better \u2014 insights on productivity, collaboration, marketing, and the tools that make it happen | Futuramo Blog<\/title>\n<meta name=\"description\" content=\"Discover effective strategies for B2C ecommerce businesses to drive more leads. 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