Are you thinking about digital signage? Whether you run a retail store, restaurant, office, or healthcare clinic, digital signage can serve many purposes. It’s a modern alternative to traditional signs and posters.
Digital signage helps you display anything you want. It could be a clever ad, relevant information, or an inspiring photo. You can update the content in real-time, so your messages are always up-to-date. It also makes your space look more attractive and engaging for customers, clients, or employees.
Digital signage can boost brand awareness and customer engagement. If you need ideas, here are some suggestions for digital signage.
A slideshow
Using your screens to display images is simple and effective. You could showcase photos of your products, ads, your employee of the month, inspiring artwork, or simply photos of beautiful landscapes, depending on where your digital signage is installed.
With digital signage software, you can easily decide which images to feature and how long each image should appear in your slideshow.
Video content
Instead of showing static images, you can make your digital signage come to life with dynamic video content. You could display a showreel, a series of tutorials, a funny video introducing your brand, or even video reviews created by your customers.
People who visit your facilities will notice your digital signage if it shows engaging videos rather than images.
Your social media feeds
If you regularly create great content for your social media pages, it could be a good idea to feature your feeds on your digital signage.
People who visit your commercial space will enjoy your social media content. This could entice them to follow your brand so they can keep seeing your quotes, infographics, or videos.
Customer reviews
Even if you create original marketing content, genuine customer reviews can encourage people to buy your products. If you have stellar customer reviews, don’t hesitate to display them on your digital signage. After all, you want the world to see them, don’t you?
Menu boards
If you own a fast-food restaurant, coffee shop, or bar, you need a menu board. Why not digital? Digital menu boards allow you to display appealing photos of each item and even animated photos if you want to. Plus, you can instantly upgrade your digital menu board whenever you need to add or remove an item or change some prices.
Sales messages and promotions
You could display attractive sales posters as digital signage. Showcase your most popular products and promote special offers in real time. Do you have an idea for a promotion to attract new customers or reward your most loyal ones? Create a striking visual and display it in your store right away.
Motivational quotes
What if you want to add digital signage to your office? You could use it to display important information or thoughtful quotes that motivate and inspire your employees.
If motivational quotes are not your thing, you could use digital signage for funny jokes to lighten the mood whenever your team feels stressed out. Quotes and jokes can also be displayed in restaurants or gyms.
Sponsored content
You could make money by selling advertising space and displaying sponsored content in your facilities. If you advertise products or services relevant to your customers, they should enjoy your digital signage, especially if it involves a promotion or discount code.
Building directories
Consider setting up a building directory if you want digital signage ideas for a mall, large office building, or a hospital. Your visitors will appreciate relying on your digital building directory, especially if they can touch the screen to get helpful directions. Of course, upgrading your directory will be easy, saving you some precious time and money.
Important notices
Instead of pinning paper pieces to a cork noticeboard, you could get a digital noticeboard. It’s more likely to catch anyone’s eye. Use it to display important notices, emergency notices, reminders, or special offers. This will keep your employees, visitors, and customers informed easily and in real time.
News
Thanks to your favourite news app, you could use digital signage to display current news. This is a good idea if you own a coffee shop or want your customers or guests to stay longer.
Alternatively, keep your team informed by displaying the latest industry news and trends at work. This is an easy way to stay up-to-date with your industry while taking a break or eating lunch.
Event announcements
If your business often holds events, workshops, or special promotions, digital signage is an excellent way to keep everyone in the loop. Show details like dates, times, locations, and highlights to interest people. Use eye-catching graphics and videos to build excitement and ensure everyone knows about these opportunities.
Digital signage can be updated in real time, so you can provide last-minute changes or extra information as needed. This flexibility ensures your audience always has the latest information, which can help boost attendance and engagement for your events.
Employee recognition
Celebrating employee achievements is key to keeping morale and motivation high. Use digital signage to highlight employee of the month awards, work anniversaries, or exceptional contributions. It demonstrates your appreciation and helps create a positive workplace culture.
Displaying recognition on digital screens in common areas like break rooms or lobbies means everyone can see and celebrate these accomplishments. This practice builds a sense of community and motivates others to excel.
Interactive wayfinding
Interactive wayfinding solutions are essential in large hospitals, offices, and shopping malls. Digital signage can show detailed maps and directions to help visitors find their way easily. Touchscreen features let users search for specific locations or departments and get step-by-step directions.
Using interactive wayfinding reduces visitor frustration and improves their overall experience. It also reduces the need for extra staff to give directions, making it a cost-effective solution for managing large, complex spaces.
Conclusion
Digital signage offers a versatile and dynamic solution for businesses across various industries. By implementing these creative digital signage ideas, you can enhance customer engagement, streamline communication, and create a more visually appealing environment. Whether you’re promoting products, sharing important information, or recognizing employee achievements, digital signage can help your business stay current and connected.
