In an increasingly competitive world, every brand is jostling for its own share of the market. In order to achieve sustainable growth, gaining a foothold in the market is not the only challenge for brands. The bigger challenge is to retain these customers and to ensure that they choose your brand irrespective of external factors.
Just a few years ago, virtual reality (let alone virtual travel) seemed like a far-fetched dream. The buzz around VR and the impact it can have on lives was exciting tech experts globally. However, at only a couple of years later, we’re already in the midst of tangible virtual travel. As always, the trick with these things is making it affordable enough to roll out to the mass market. Which is why although consumers had faith in the developing technology, virtual travel was never expected to arrive so soon.
Every business needs a website to thrive in today’s digital world. This is non-negotiable as 80% of people use the internet to find local businesses. But it doesn’t automatically generate revenue. The efficacy lies in what you do with it.
For most aspiring entrepreneurs, learning happens through trial and error method. However, mistakes in business can teach but at the same time incurs heavy losses. And initially, failure is something you as a budding entrepreneur will want to avoid. Therefore, investing in business books that provides a deeper understanding and in-depth market knowledge can be worthy.
Entrepreneurship is one of the most popular career choices in the world right now, especially when it comes to IT professionals, which are founders of numerous tech start-ups, as well as millennials in general. According to research, as much as 2.2 million jobs were created by 414,000 start-ups in 2015.
Good management is integral to a successful business. It can be hard, but often very rewarding if approached with the right attitude. Everyone has a story about a bad manager, and there are some common themes amongst. They are often badly organized, quick-tempered or renege on their promises. However, most people also have a favorite manager…
Lean is a popular form of leadership which places an emphasis on people worth rather than the company. In recent years, more and more business owners have discovered that the business world is a people world.
A well-thought-out business plan is an essential part of running any successful venture, whether you are looking to attract potential investors or not. A business plan allows you to understand the objectives of your business, set achievable goals, and keep all professional efforts on the right track.
Industry 4.0 and IoT or Internet of Things are both terms used to describe a growing network of connected devices. Connected devices range from home thermostats to tablets and cell phones to fitness trackers to pacemakers and are used in all sectors and industries. According to Gartner, there will be 25 billion connected things by 2020.
Stories have formed our heritage. If it were not for stories handed down through generations, we would have lost much of our cultural histories. Stories were also a favorite during our growing years – we all had our favorites books. And we loved the stories that our parents told of their childhoods, of our own infant and toddler years before we could remember.