When it comes to developing projects for online stores, Hybris is a top choice. Adidas, Nike, Lebara, Samsung, Vodafone, and others use it. Famous German, British, and American companies were among the first to employ this technology. Hybris leads the digital commerce market, according to Gartner, Inc.’s 2023 Magic Quadrant.
The technology offers several technical advantages to enterprises and is mostly used in commercial settings and retail. This is why many businesses are moving their e-commerce systems to Hybris software development. Due to Hybris being bought by SAP, more capabilities, features, and functionality will be added to the system in the future.
Hybris technology has 8 advantages for e-commerce project development
1. Built-in World-Class Technology and Business Practices
Businesses can take advantage of Hybris’s built-in world-class technology and business practices through its accelerators. These include B2C (business-to-consumer) (with multi-language and multi-channel functionality and direct customer engagement), B2B (deals on a large scale and long-term payments), Telco (product + service + subscription ordering), and Hybris Commerce China Accelerator (designed for the Chinese market).
2. Efficient Cockpits
Numerous very efficient cockpits make up the platform. Web Content Management System (WCMS) integration, Customer Service, Product Cockpit Module (for organizing and structuring product info and catalogs), Import Cockpit (for specifying import mappings and schedules), Payment Integration, Available Build Framework, and a flexible Backoffice Administration Cockpit are all features of this tool.
3. Versatility and Flexibility
Due to its versatility and flexibility, the system may be customized for various enterprises. It outperforms other business-to-business platforms in performance and scalability. The Backoffice Administration Cockpit is a feature of SAP Hybris Commerce that helps in managing a company efficiently. It gives businesses access to pre-built parts and business logic that may be modified to fit their unique needs.
4. Build as You Go
With Hybris, you can build it as you go. Components make up the Hybris e-commerce system. But since the modules aren’t dependent on each other, it’s quite versatile and easy to use.
5. Multi-Channel, Multi-Vendor, and Multi-Language Operations
Hybris provides potential for multi-channel, multi-vendor, and multi-language operations. According to Gartner’s 2017 Magic Quadrant research, SAP Hybris is the best solution for managing campaigns across many channels. With Omni Commerce communication for SAP Hybris Commerce, companies can reach their consumers anywhere they are and take advantage of new ways to communicate with them. Internet, mobile devices, social media, email, programmatic advertising, contact centers, and postal mail are all examples of possible channels.
6. Management of Large Data Streams
Businesses may manage many large data streams using Hybris. It mainly affects large telecom firms like Lebara, a leading European migrant cellphone service. Hybris can manage large B2C (like telecom) or B2B companies with plenty of orders and traffic. Hybris Commerce’s persistence layer saves and retrieves database data to handle peak demand and give real-time help for many customers and commodities.
7. Creation of Contextual Experiences
With Hybris, you can create contextual experiences, engage customers across channels, and give timely, relevant information and value. It involves knowing your customers, communicating with them throughout the user experience, and achieving their satisfaction and loyalty.
8. Integration with SAP Applications
Hybris works with previous and newer SAP applications. The SAP/Hybris integration framework simplifies Hybris integration with SAP’s back-end solution. Data may be exchanged across systems using Hybris Data Hub and web services. Real-time customer analytics, data aggregation, profiles and segments, and marketing suggestions are possible with SAP Hybris Marketing.
Sum up
Many well-known companies have chosen SAP Hybris for e-commerce project development. Their technology supports multiple languages, vendors, and channels, can handle high loads and intense demand, adapt to business demands, deliver timely and relevant contextual user experiences, and build customer loyalty.
