If you’re like many small and medium-sized businesses, you struggle with social media business promotion to some extent. Sometimes, you don’t reach your target audience or get as much online engagement as you’d like. Fortunately, artificial intelligence offers a solution.
AI algorithms can optimize your business promotion on social media, increasing the chances of high engagement, positive brand perception, and even viral content. How can you use this technology to close performance gaps and increase brand awareness?
How Can AI Improve Your Marketing Strategies?
There are multiple ways AI algorithms can elevate your social media business promotion.
Promotional Material
Generative AI — algorithms that create original text, audio, image, or video — can make promotional material. You can even use them to post captions and comments. Almost 30% of U.S. adults think AI-generated social media content is appealing, so it’s a sound strategy. You’re more likely to get high engagement with younger audiences this way.
Decision-Making
While manually reviewing engagement metrics can guide your social media strategy, it’s time-consuming and imprecise. Sometimes, the results become irrelevant by the time you finish. AI can rapidly process and analyze large volumes of data, ensuring insights remain relevant.
Money Management
Whether your business promotion strategy involves paid advertisements or organic marketing, you must devote labor and resources to the cause. AI can assess and monitor your budget, reducing operational expenses and streamlining project management.
Influencer Personas
Consumers value what their peers have to say — so much so that 56% of younger adults say they trust influencers more than advertisers. Instead of breaking the budget to hire one, use AI to fill the role. Combining natural language processing (NLP) and generative models lets you create custom voices, profile pictures, and text posts.
Predictive Analytics
AI can detect patterns and trends imperceptible to humans. You can use it to predict what social media content will go viral, dramatically increasing your brand reach. You can also use it for targeted marketing to anticipate what your customer base will want to see next.
Examples of How AI Could Be Used for Business Promotion
Any business can find a use for AI-driven promotion on social media, whether they’re a startup or an enterprise. Since these algorithms are so versatile, their applications extend to virtually every industry.
Businesses in the industrial sector can use generative AI to create original, professional-level branding for their social media accounts. Alternatively, they can use it to create an eye-catching, inspirational portfolio for their followers.
Finance firms can use an NLP model to generate financial advice. For example, they can tell the AI to create a list describing how to invest in crypto. These kinds of posts prove their expertise and could establish a positive brand perception.
Many retail stores use social media as a customer support channel to address any issues. If they used AI to automate the process, they could resolve more complaints in a shorter time, enhancing customer relationship management.
Why Should You Use AI for Social Media Marketing?
You should use AI to promote yourself on social media to increase your engagement rate, brand reach, or lead generation rate. It’s a wise business choice even if you don’t have any performance gaps since its automation capabilities lower operational costs.
Impartiality is one of AI’s biggest benefits. It can create a positive online space by using neutral, inclusive language to make your followers feel seen and supported. Once you learn your demographic’s preferences, it can align them with your brand voice. You can increase your reach if you use it to bridge language, cultural, and communication barriers.
Another significant benefit of AI is its flexibility. It can continuously adapt to dynamic market conditions and customer preference shifts. For example, finance organizations could use it to anticipate and prepare for trends like crypto. This technology grants a competitive advantage.
Using AI to elevate your promotion on social media can streamline backend processes. For example, it can standardize portions of content creation, increasing workplace collaboration. Team members can use pre-defined prompts to create similar captions, descriptions, comments, and posts.
If your enterprise has remote employees, you stand to see even more noticeable gains in workplace communication and collaboration. They can use AI chatbots and generative models to stay up to date and in touch with their in-person team members.
AI is an excellent tool for social media marketing because it’s versatile, fast, and constantly evolves. Unlike other similar technologies, it’s essentially future-proof. As long as you feed it a stream of up-to-date information, its output and insights will stay accurate and relevant.
Will Using AI Make Business Promotion More Manageable?
AI social media promotion is more straightforward than its manual counterpart. Algorithms automate tasks like content creation, audience targeting, and ad placement. This way, team members have more time to focus their energy on complex, value-driven tasks.
Unlike other social media management tools, AI is intelligent — it can analyze data to tailor marketing strategies for maximum impact. For example, it can assess user preferences and behaviors to develop a click-worthy or shareable post.
However you choose to use AI, it will act like an intelligent assistant. It can help standardize and streamline most processes, increasing collaboration and cost savings. Ultimately, it can make social media promotion more manageable.
How to Launch an AI-Driven Ad Campaign on Social Media
AI-driven social media promotion is straightforward — there are only a few steps involved.
1. Consider How You’ll Use AI
Will you use AI algorithms for content creation, data analysis, customer engagement, or backend support? Although it’s a versatile tool, it shouldn’t only be in charge of a few things at once. Determine where your performance gaps are to achieve the most significant impact.
2. Identify Your Target Demographic
Every demographic can benefit your business in different ways. For instance, younger generations are two to three times more likely to shop using social media. Even if you already know your target demographic, consider how using AI may broaden your reach.
3. Stagger Implementation
Staggered implementation can help your team adjust to using AI, increasing internal collaboration and productivity levels. Utilize training, informational materials, or best practices guides to help them get used to the intricacies of this new technology.
The Bottom Line of AI-Driven Social Media Promotion
Whether you use AI to create content or analyze your followers’ online behavior, you stand to see numerous benefits. If your implementation process is strategic and slow, you have a better chance of achieving maximum success.
