As AI search engines like ChatGPT, Perplexity, and Google AI Overviews become the primary sources for product and service recommendations, tracking brand visibility in these platforms is essential for SEO agencies.
According to Capgemini, over half (58%) of consumers have replaced traditional search engines with generative AI tools for these purposes. SEO strategies must now account for this shift, moving beyond conventional SEO metrics to focus on AI-driven visibility and sentiment.
In this guide, we’ll review the top 3 AI search visibility tools for SEO agencies in 2026, highlighting their capabilities, strengths, and how they can support agencies in monitoring and improving their brand presence across multiple LLMs.
TL;DR:
- 58% of consumers now rely on generative AI tools like ChatGPT and Google AI Overviews for product recommendations, making AI search visibility crucial for SEO strategies.
- This ranking is based on firsthand testing, expert evaluations, and feedback from industry sources like G2 and TrustRadius, ensuring reliable insights.
- Peec AI is the best AI search visibility tool for SEO agencies in 2026, offering comprehensive tracking across multiple LLMs and detailed citation analysis.
- Look for tools that offer multi-LLM support, citation analysis, and integrations with existing reporting systems, while considering your team size and resources.
Why Should You Trust Us?
Our team of SEO and AI search experts has conducted a thorough, hands-on evaluation of the top AI search visibility tools for SEO agencies in 2026. We pride ourselves on providing credible, data-backed reviews with a focus on real-world applicability. Here’s why our insights are reliable:
- Trusted Industry Sources: We pull data and feedback from credible platforms such as G2, Capterra, TrustRadius, and direct vendor documentation.
- Real-World Testing: Each tool has been tested using actual client data.
- Up-to-Date Insights: Our research is based on current market trends and product updates as of February 2026, so you get the most relevant information.
- Objective and Transparent: We evaluate each tool based on its unique capabilities, pricing, and fit for SEO agencies exclusively.
Best AI Search Visibility Tools: At a Glance
| Rank | Tool | Covered LLMs | Pricing From | Standout Feature | Best For |
| 1 | Peec AI | Gemini, ChatGPT, Perplexity, Claude, Google AI Mode, AI Overviews, DeepSeek, Microsoft Copilot, Llama, Grok | €89/month | Comprehensive citation analysis | Multi-country tracking, agencies |
| 2 | Otterly AI | ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot | €29/month | AI keyword research and GEO audit tools | GEO-focused marketers |
| 3 | Gauge | ChatGPT, Perplexity, Google AI Overviews, Gemini | Custom pricing | Data-driven content creation workflows | Growth-focused teams, content-driven |
The 3 Best AI Search Visibility Tools in 2026
1. Peec AI
Peec AI is a top-tier AI search analytics platform for SEO agencies and marketing teams looking to track their clients’ presence across generative AI systems such as ChatGPT, Perplexity, Claude, DeepSeek, Microsoft Copilot, Llama, Grok, Google AI Mode and Overviews.
Unlike traditional SEO tools that focus on keyword rankings, Peec AI monitors visibility, sentiment, and positioning based on the prompts you define. It provides in-depth insights into brand mentions, competitor positioning, and the citation sources that drive AI-generated content.
What sets Peec AI apart is its ability to offer visibility across multiple large language models (LLMs), a comprehensive citation analysis, and seamless integrations for reporting. The platform is expanding, with a growing team and added features, making it one of the best tools to track AI search visibility for SEO agencies in 2026.
Pros:
- Tracks visibility, sentiment, and position across multiple LLMs (e.g., ChatGPT, Perplexity, Google AI Overviews)
- Provides detailed citation analysis to see which sources are driving mentions
- Supports many LLMs (including Gemini, Claude, DeepSeek, Llama, Grok)
- Offers prompt-level tracking, including visibility trends and competitor comparisons
- Multi-country support for global visibility tracking
- Unlimited seats across all plans, ideal for larger teams or agencies
- CSV exports, Looker Studio connector, and API integrations for easy reporting
- Regular expression support for granular brand tracking across prompts
Cons:
- Additional costs for tracking more AI platforms beyond the core ones
Pricing:
- Starter: €89 per month
- Pro: €199 per month
- Enterprise: Custom
Trusted by: Glide, Kajabi, Mindvalley
Best for: SEO agencies and marketing teams seeking a tool that provides structured tracking of brand visibility across generative AI systems, with advanced citation intelligence and multi-country capabilities.
2. Otterly AI
Otterly AI is an AI search monitoring platform that tracks brand mentions, citations, competitors, and keywords across AI search engines such as ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot.
It provides visibility into “Share of AI Voice” by monitoring defined prompts and analyzing brand coverage, citation sources, and trends over time. Otterly AI also includes AI keyword research and a GEO audit tool that evaluates 25+ on-page factors affecting citation likelihood.
Pros:
- Tracks brand mentions and citations across six AI search engines
- Includes AI keyword research to discover conversational prompts
- Dashboards for brand visibility, competitor share of voice, and trends
- Provides alerts for changes in visibility
- 14-day free trial with full access and no credit card required
Cons:
- Limited to AI search, does not cover traditional SEO search engines like Google/Bing
- Insights may be affected by changes in underlying AI model behavior
- Personalization in AI responses can lead to inconsistent results
- Adds another platform to existing SEO stacks, requiring separate tools for full SEO coverage
Pricing:
- Free plan
- Pro plan: €29 per month
- Enterprise plan: Custom
Best for: Brands and agencies focusing on AI search visibility and prompt research, with a separate SEO stack for traditional search.
3. Gauge
Gauge is an AI visibility and generative engine optimization (GEO) platform designed to track brand presence in large language model (LLM) answers, identify gaps, and provide actionable content workflows to enhance visibility.
The platform tracks metrics such as mention rate, citation rate, and AI-driven referral traffic, linking them to prompts, competitors, and sources. It includes features for research, gap analysis, and a content engine that generates prioritized action steps and article drafts.
Pros:
- Tracks brand mentions, citations, and competitors across LLMs
- Provides actionable insights and content creation workflows
- Research-driven approach for real user intents
- Technical integrations: GA4, API, and S3 support
Cons:
- Relies on quality prompt configuration
- Limited to partial visibility metrics
- Success depends on team execution of content and technical changes
- Requires more resources and has a learning curve
Pricing: Custom
Best for: Growth-focused brands and teams needing AI search visibility and actionable content workflows, with the capacity to implement recommendations and integrate data into analytics systems.
Final Thoughts
After evaluating the top AI search visibility tools for SEO agencies in 2026, it’s clear that tools like Peec AI, Otterly AI, and Gauge offer distinct features tailored to different needs.
However, Peec AI stands out as the best option for comprehensive, multi-country tracking and citation analysis, making it highly suited for agencies looking to monitor AI search visibility at scale.
FAQs
What are AI search visibility tools?
AI search visibility tools monitor how brands appear across AI-driven search engines like ChatGPT, Perplexity, and Google AI Overviews. These tools track brand mentions, sentiment, citation sources, and competitor visibility, providing actionable insights for SEO agencies to optimize their content and improve AI search performance.
How do AI search visibility tools differ from traditional SEO tools?
Traditional SEO tools focus on ranking keywords and organic search results from engines like Google and Bing. In contrast, AI search visibility tools monitor brand presence in AI search engines, tracking visibility across multiple LLMs and analyzing content recommendations, not just rankings.
What features should I look for in an AI search visibility tool?
Look for tools that offer multi-LLM support (e.g., ChatGPT, Perplexity, Google AI), citation analysis, sentiment tracking, competitive benchmarking, and customizable reporting. Features like AI keyword research, content optimization guidance, and integrations with existing analytics platforms can also add significant value.
Which AI search visibility tool is best for SEO agencies in 2026?
Peec AI is widely regarded as one of the best AI search visibility tools for SEO agencies in 2026. It provides comprehensive tracking across multiple LLMs, robust citation analysis, and detailed visibility insights, making it ideal for agencies looking to optimize their brand presence in AI-generated search results.
How can I use AI search visibility tools to improve my SEO strategy?
AI search visibility tools help you track where your brand is mentioned in AI-driven platforms, understand competitor positioning, and identify gaps in visibility. Use the insights to optimize your content, enhance relevance, and ensure your brand appears prominently in AI-generated recommendations.
