Content marketing is a viable option if you want to gain visibility for your business. It’s neither direct advertising nor it’s a social media strategy. It’s akin to blogging, but it’s done more professionally.
Times have changed and with it the marketing strategies. Previously, to generate mass attraction, marketers had to invest heavily in print media, commercials, billboards, etc. Today, attention-grabbing tactics have enhanced and morphed into content marketing and social media campaigns.