Many years ago, before the era of the Internet, people could learn about the opening of a new store through printed directory books. Nowadays, in the era of digitalization, everything has changed — for businesses, there are online catalogs and services like Google Business Profile (formerly Google My Business), which serve the function of directories with essential information. And this is a huge advantage, because through a simple Google search, one can find everything a client wants to know — the exact address of a physical location, phone number, social media page, and more.
Thanks to digital tools, the world has changed, and people have learned to spend their time more efficiently. The most valuable thing in every person’s life is time. That is why businesses should take advantage of digital opportunities and create an account in Google Business Profile for each separate location. A digital marketing company that understands all the nuances can help with this. Besides profile setup, modern brands need to ensure that individual accounts are created for each location. Only then can they expect to reach the top of local search results. But more on that in due course.
What Life Hacks Are Important for Businesses to Apply When Promoting Through Google Business Profile?
Creating an account in Google’s business service is the first step toward full digitalization of a brand. Today, if a business lacks a profile in an online catalog, it becomes difficult for potential customers to find it among competitors. Proper profile setup is a relevant SEO service that should not be neglected. The account provides all the essential information — addresses, website links, reviews and comments from real clients, geolocation via Google Maps, and more.
Setting up an account is a key step for businesses to stay competitive and visible in the digital landscape, beyond simply following a trend. This step enables brands to compete on equal footing within their niche, especially at the local level. It’s not only a “white hat” SEO method for effective promotion, but also an opportunity to confidently present the business on the web.
Key Life Hacks That Help a Business Reach the Top of Local Search Results
1. Use Google Posts and Keep Content Fresh
Businesses can enhance their profile with innovative features such as the Google Posts service. Regular updates with unique, informative, and creative content help keep the profile relevant. Outdated information should be removed promptly.
2. Fill Out Every Section Completely
A strong Google Business Profile includes the brand story, founding date, contact details, website links, and business hours. All fields should be fully completed — empty sections can reduce your visibility and credibility.
3. Optimize the “About the Company” Section
To maximize results, attention must be given to SEO elements. It’s essential to choose industry-specific keywords and relevant phrases so that users can more easily discover the business in local search. Proper semantics and keyword use directly impact visibility.
4. Engaging Visual Content
This includes wide-format images, unique photos, and appealing visuals that draw attention. In the online space, visual content is crucial — it determines the level of user engagement and how much interaction the business receives through its Google Business Profile.
5. Carefully Complete the FAQ Section
The FAQ block is now an essential part of nearly every landing page, website, and trusted online resource. It should contain frequently asked questions and clear, concise answers with relevant information. A well-crafted FAQ section improves trust and usability.
To maximize the impact of a Google Business Profile, businesses should leverage key features and maintain an active, engaging presence. Utilize Google Posts to share fresh, creative, and informative content, ensuring outdated information is promptly removed.
Actively respond to customer reviews to build trust and engagement. Include a compelling brand story, the company’s founding date, and ensure every profile field — such as contact details, hours, and website links — is fully completed. A comprehensive and dynamic profile enhances visibility and strengthens your brand’s position in local search results.
