In such a clustered space of so many online businesses, the ones that want to thrive must invest in technologies that make them stand out. Although there are many methods to do that, having a quality website design and a good SEO ranking could be the most straightforward.
In short, these two key concepts could determine the future of your business. How is that possible, and how can you take advantage of SEO web development for business growth? Read on as we explain every detail you need to know in simple and clear terms.
What is SEO Web Development?
SEO (Search Engine Optimization) web development is building your website to have better visibility in search engine results. Since you don’t pay to do this, most people call these first-page organic search results “unpaid and organic.”
SEO web development increases website traffic, sales, leads, and income. That is because web surfers generally click on websites that rank higher in search results.
SEO web development begins before you have a website. It involves:
- Picking the right domain name for visibility.
- Choosing the right content management system.
- Choosing a reputable host for safety, security, speed, and responsiveness of your website and its data.
Why is SEO Web Design the Future of Your Business?
Many people wonder whether it is worthwhile to invest in SEO web design services. It may seem like a significant investment, but it’s an investment with huge benefits. Website design and SEO work hand in hand, and doing it correctly brings several advantages.
Here are some of the most compelling reasons to invest in quality website design and SEO:
1. SEO Website Design Increases Your Website’s Organic Reach
The most significant advantage of SEO web design is how it enhances organic website traffic. With a proper SEO web design, you can reach the coveted top slots on page one of SERPs (search engine result pages).
According to research, search results on the first page usually get 71% of traffic clicks, while just 6% go to results on page two. Sometimes, first-page results get traffic as high as 92% while pages beyond are unlikely to get significant traffic.
This means your business can enjoy up to 72% of traffic from search engines with the right SEO strategy. The good part is you do not have to pay for this traffic.
2. SEO Web Design Helps You Get the Best Types of Backlinks
Backlink is a link from one website to a page on another website, also known as “incoming links,” “inbound links,” or “one-way links”.
You can consider backlinks as votes of confidence cast by other websites. Each of these votes conveys to search engines the message, “This content is valuable, credible, and useful.”
As a result, the greater the number of these backlinks you have, the higher your site will rank in Google and other search engines.
However, not all types of backlinks are good for SEO rankings. Search engines usually prefer backlinks from authoritative websites (domain authority) like institutions and government agencies.
The general belief is that those respected authorities would only use verified information. So if they link your page, it’s most likely you have good content. Although there are many ways to get these authority backlinks, SEO web design is one method that works too.
So, if you are looking for the best types of backlinks for your website, consider optimizing your SEO strategy.
3. SEO Website Design Attracts the Right Traffic
This is referred to as “high-intent” traffic by web designers. One of the primary benefits of integrating website design with SEO tactics is that it will attract visitors that need the service you provide.
Of course, traffic is vital for your online business. However, traffic is as good as useless if it only brings you customers that do not have the intention of buying your product or service. What’s the point of having 1000 visitors every month if none of them buy your products and avail your services?
However, with SEO website design, you can be sure that people who find your website on search engine results are people who have problems that need solutions. Interestingly, data suggests that 76 out of 100 people make purchases after getting results from search engines.
4. SEO Web Design Improves User Experience (UX)
Effective SEO web design guarantees that your website is well-built and user-friendly. User-friendly websites are rewarded by search engines such as Google.
A bad user experience may have severe consequences for your organization. According to research, 88% of online buyers said they would not return to a website after a horrible user experience, and 70% of online firms fail due to poor usability.
The Definitive Guide to SEO Web Design
Now that you know just how vital SEO web design is, how do you build a great website? Creating an optimized SEO website is easy if you know what it takes. The process involves optimizing the website’s content, fixing your web pages, and using different types of backlinks.
The process is hardly a one-time thing. Instead, it is an ongoing process involving studying, analyzing, and testing for optimum results. That said, the following are the best practices that can help you optimize your website for better SEO ranking.
1. Use HTTPS
Hypertext Transfer Protocol Secure (HTTPS) is an internet communication code that aids in the security of your website and the development of your SEO web design. It protects users’ confidential data and ensures it stays between them and the site.
If you own a website, it should be HTTPS-secured. Google strongly recommends using HTTPS to protect your users’ connections to your website, regardless of the content. The more you use security certificates to strengthen HTTPS, the better and more secure your encryption, data integrity, and authentication will become.
2. Content Optimization
The importance of content in SEO cannot be overstated; the more relevant and valuable your material, the higher it will rank for specific keywords. Using the proper keywords and keyword phrases can assist search engines in determining what their users are looking for and displaying your website in their search results.
Search engines want people to discover relevant information, so it favors websites that provide high-quality material over those that do not. They consider length, readability (the Flesch-Kincaid test), word count, keyword density, and other factors.
So, your content should be well-researched, original, and current. More importantly, ensure you use keywords and key phrases correctly to guarantee that your content gets readers seeking answers in your area.
Search engines rank websites based on the material they provide and how relevant that information is to the terms consumers search for.
Content optimization, however, can be dicey as there are many beliefs on the best practice. Some people believe long-form content usually generates more high-quality backlink types.
This makes sense because a 1,000-word piece can contain much more valuable information, data, and visual assets than a 250-word piece. However, lengthy blocks of text are not ideal from a design perspective.
So, how do you combine these two issues to get the best content for high-quality backlinks types? The answer is to use images and videos while retaining valuable texts for SEO optimization.
- Images and graphics
Images, when used correctly, help you convey information faster and engage readers. To ensure your pictures do the best for SEO rankings, use alt tags. Alt tags are name elements that add a description to your pictures.
Alt tags help you provide additional information and context for visitors to your website. Furthermore, including keywords helps Google understand what is being pictured, which improves your ranking. Ideally, you want to avoid images with names like ‘JPEG001’ and use descriptive captions instead.
Video content is more engaging than web copy and static images. Therefore, including videos on your website is an excellent way to attract attention and differentiate yourself from the competition.
According to studies, a single minute of video is worth approximately 1.8 million words because people remember more from visual sources than from reading. Remember that not all website visitors will watch with the sound on, so if you want to increase engagement, generate leads, and boost conversions, include subtitles.
3. Use Links and Backlinks Wisely
As we explained, links are vital as they show that your website can be trusted. There are two types of backlinks that should be included on your website whenever possible:
- Internal links
These are hyperlinks that lead from one page on your website to another. Always make sure they have relevant anchor text. If you can, it’s better you use a keyword from your page’s theme in the anchor text.
Incoming links from other websites that Google considers “upvotes” for ranking purposes. While internal links and backlinks contribute to SEO, backlinks are more valuable because they are more challenging to obtain.
Studies show that 99% of top results on Google have some type of backlinks. That goes to show the importance of backlinks.
You can include different types of backlinks in your website by forming alliances with other websites in your domain. Google Search Console can also assist you in locating backlink opportunities.
SEO web design has endless benefits for your business. However, no article can cover all the tricks and tips you need to get the best SEO web design. In essence, getting an SEO web design is more of a journey than a process.
While at it, you will have to develop a strategy that works well for you. When you get the right approach, you can continue to work on your plan to ensure your website remains relevant.