Marketing is the driving force of business growth and profit, and increasing marketing productivity will help your team attain its goals.
What does productivity mean? What affects it? And how can you boost the efficiency of your daily efforts? Read on to learn the answers to these questions and discover the top digital marketing tools that skyrocket productivity!
What Is Marketing Productivity?
As a metric, marketing productivity is used to assess the effectiveness of different campaigns and efforts within an organization in relation to their cost. In broader terms, it is the overall performance of your team and its ability to meet and exceed set goals.
There are various factors that can affect marketing productivity. For example, if your team is underperforming, it could be due to external issues. Some examples of external issues are:
- New customer behaviors;
- New buying patterns;
- Demographic changes;
- New legal regulations, etc.
These factors are often unforeseeable. Simply put, rather than mitigate them, it’s best to address them as they are.
Additionally, there are also internal factors. Some of them involve a lack of organization, poor communication, unclear goals, irrational workload, etc. These challenges can also hinder productivity. Luckily, it’s much easier to handle these types of issues. Moreover, it’s possible to prevent them with the help of the right digital marketing tools.
Cutting-Edge Digital Marketing Productivity Tools
Digital marketing can be very confusing, complicated, and time-consuming. But it doesn’t have to be. Fortunately, it’s possible for all teams to increase productivity with the help of the right tools. Now, we are going to tell you about which tools should be added to your arsenal ASAP to achieve maximum workflow efficiency.
1. Tools for Analytics
Analytics allows you to access detailed information about your prospects, customers, competitors, and the outcomes of your past efforts. It helps you make strategic decisions, detect weak points in your strategy, and determine what you need to do to satisfy your consumers and skyrocket your sales. Needless to say, collecting and analyzing large sets of data manually is counter-effective, but it can be handled via specialized software.
Analytics software helps you collect, analyze, and interpret all marketing-related data in nearly no time. Trusted solutions like Google Analytics can provide valuable insights into your prospects’ needs, consumer behavior, campaign success, engagement rates, etc. Using such tools consistently enables you to assess the effectiveness of your activities in a systematic way and identify areas for improvement.
Efficient analytics requires a holistic approach. If you only pick one platform to rely on, you risk limiting your possibilities. On the other hand, if you rely on data from multiple platforms, you can gain a better understanding of your performance.
2. Tools for SEO
It’s no secret that search engine optimization plays a massive role in digital marketing, helping you make your brand more noticeable on the web. As you probably know, SEO is a multi-layer process comprising research, analytics, and daily monotonous tasks. Your team’s productivity can be killed without the help of specialized SEO software.
SEO platforms like Ahrefs or available Ahrefs alternatives have plenty of features. They can help you:
- Research keywords;
- Build quality links;
- Streamline local SEO;
- Handle technical SEO;
- And perform nearly all other SEO-related tasks.
Using different SEO software can help your team save time by automating daily tasks and improving the accuracy of its SEO efforts.
3. Tools for Marketing Automation
A 2021 Demand Spring report revealed that 96% of marketers leverage automation solutions for operational efficiency. The popularity of this type of software is easy to explain. It typically spans a large number of features, including:
- Visitor tracking;
- Lead scoring and grading;
- Lead nurturing;
- Forms building;
- Email automation;
- A/B testing;
- Social media management, etc.
All these activities are present in every team and tend to take a lot of time when done consistently.
By leveraging software like Brevo or Klaviyo, your team can save time and focus on more critical tasks. At the same time, you’ll know that your day-to-day tasks are getting done, thus achieving greater productivity in marketing.
4. Tools for Communication
Communication also plays a significant role in marketing productivity. Clear and effective communication inside the team allows you to provide clear instructions, ensure that all team members know precisely what is expected of them, and simply keep one another accountable. To attain these goals, it’s important to ensure that your employees possess strong communication skills. On top of that, you can provide better effectiveness with the help of the right software.
Various communication software can secure business productivity in several ways. First and foremost, it simplifies messaging within the team, providing better connectivity. It also streamlines content sharing and ideas management.
With software like Slack, you can create efficient threads for communication and enhance the performance of the entire team.
5. Tools for Task Management
Task management software is something every team needs. With it, you can ensure the equitable distribution of tasks and foster collaboration. Most tools from this category feature capabilities to set deadlines and track real-time progress.
By using such software, you can ensure that all tasks are distributed wisely, prioritized, and organized so that every employee knows exactly what they need to do and when they need to do it. As a result, you will get better productivity.
These are only a few of the many benefits of such solutions. So, if you want to boost your team’s performance, be sure to leverage reliable task management software, such as Asana.
6. Tools for CRM and Lead Management
Generating new leads, which will hopefully turn into buyers, also requires quite a bit of time. It starts with attracting and capturing leads. Then, it could take weeks, or even months, to nurture and convert them into customers. Even after conversion, your team needs to keep working to maintain positive relationships with your clients at all times to ensure their loyalty.
CRM and lead management software can help you find an intelligent solution to your lead generation efforts. These digital marketing tools, like HubSpot or Constant Contact are designed to help you generate more leads and manage your customer relationships without a hassle. They will help you simplify and automate nurturing, track the sales process, and improve conversion rates.
Most importantly, with the right CRM software, you can significantly improve the quality of your customer service, which will result in better customer retention.
7. Tools for Marketing Project Management
Project management software is the perfect solution for organizing separate projects and campaigns. This type of software helps you wisely allocate resources and tasks for each project, foster collaboration, simplify file sharing and communication, and integrate time tracking for various tasks.
Like task management solutions, project management software like ClickUP allows you to assign tasks to specific employees and set their priorities and deadlines. Then, from a convenient dashboard, you can track the individual performance of each employee, as well as the overall productivity of the team. Such tools also often come with reporting features, which makes acing your projects even more straightforward.
8. Tools for Social Media Management
According to a Statshot Report, 49.2% of users use social media to discover new brands. So, there should be no question about whether or not you need to have social media in your digital strategy – the only question you might have is how to manage all your social media accounts efficiently.
This is where social media management software comes into play. Some examples of such software are Buffer and Hootsuite. Platforms like these give you a wide range of features, including
- Content plan creation;
- Social listening;
- Social post scheduling;
- Keyword research;
- Analytics;
- And more.
Leveraging these features of social media management software can help you save your employees’ time and ensure the ultimate productivity in marketing.
9. Tools for Content Writing and Editing
No matter how cheesy it sounds – content is indeed king. Whether you are optimizing your website for search engines, crafting a message for your next paid ad, or writing posts for social media, your team will always spend plenty of time generating ideas for content, writing it, and editing it.
Dealing with so much content on a daily basis can be incredibly destructive for productivity if you don’t have the proper tools to manage it. That’s why content writing and editing software is also among the essential digital marketing tools every team should have.
Today, there are quite a few solutions for content creation, such as blog post topic generators, AI, editing software, and more. Each of them offers a wealth of benefits and can help your employees work more efficiently. Some options to consider include Grammarly, SE Ranking Content Marketing Platform, Writesonic, and others.
10. Tools for Email Marketing
Last but not least, your digital strategy should include some email efforts. Email is one of the largest channels for connecting with your target audience and is still effective for advertising, but it also requires a lot of time-consuming, day-to-day work.
Software like Benchmark Email and Mailchimp can rid your team of monotonous email marketing tasks. Namely, these tools can help you build better email journeys, handle list segmentation, personalize your emails, send bulk messages, and analyze the outcomes of your efforts.
Summary
It’s impossible to undervalue the role of productivity in marketing. Marketing is a multi-faceted, complicated field that always requires the use of multiple strategies, campaigns, and channels. If your team isn’t efficient enough, managing such an enormous scope of work is nearly impossible. That’s why digital marketing tools should always be present to streamline the workflow and ensure the best outcomes.
Having read this guide, you now know about the primary types of software that can help your team work smarter, not harder. Start using them now to drive growth and profitability for your business!
