SaaS companies need more than a great product to succeed. They have to invest in various types of marketing and find the right strategies. SaaS companies often lack enough manpower and resources to conduct marketing campaigns independently.
This is why they need to find the right partners that will help them conduct marketing campaigns properly. Content marketing is one of the best options for SaaS businesses, as it helps them build credibility, generate leads, and guide potential customers.
Partnering with the right agency can be the difference between producing content that simply fills a blog and content that drives measurable revenue. We’ve made a list of some of the best SaaS content marketing companies, allowing you to make the perfect choice.
Content Marketing Explained
Content marketing is a strategic approach to attracting and engaging an audience by providing valuable, relevant, and consistent content. A good content marketing company will create content, but the best ones will implement SEO strategies that will help you rank.
While traditional marketing often relies on directly promoting a product, content marketing focuses on educating, informing, and solving problems for potential customers. For example, if your company is a tool for programmers, you’d want to have educational articles like “How to use X tool” on your website.
Generally, you’ll want to publish blog articles, whitepapers, case studies, videos, and other resources that showcase your company’s expertise. Traditional advertising is usually short-term and transactional.
On the other hand, content marketing creates long-term brand authority and customer relationships. I personally know a few software development blogs that I always go back to instead of finding information on a random website.
When content marketing is done correctly, it not only increases visibility in search engines but also provides an opportunity for turning readers into paying subscribers. With the SaaS market becoming quite overcrowded, content marketing is a cost-effective way to scale growth and stand out.
Best Content Marketing Companies
There are dozens of different content marketing companies, but we’ve compiled the list of those that we believe are the best. Sometimes, two companies can have similar strategies, but it’s up to you to understand which of them can provide more value for your specific niche.
1. Skale
Skale is a SaaS-focused content marketing and SEO agency that specializes in helping software companies build predictable growth through data-driven strategies.
Their primary advantage is that they have a team of SEO experts who make high-quality content that attracts the right audience and converts them to customers. Skale is known for targeting bottom-of-the-funnel opportunities while still building brand awareness, ensuring SaaS companies see measurable ROI.
They partner with fast-growing SaaS brands and focus heavily on creating content that scales, from in-depth blog posts and guides to link-building campaigns that boost domain authority.
Skale worked with SaaS clients from various industries ranging from cryptocurrency and artificial intelligence to cybersecurity.
2. ClearVoice
ClearVoice stands out as a content creation platform and managed service that connects SaaS companies with an extensive network of professional writers, editors, and strategists. ClearVoice doesn’t operate like a traditional agency.
Instead, it provides SaaS brands with the tools and talent they need to scale content production without sacrificing quality.
Companies can ideate, assign, and publish content through their workflow system. It’s a great content marketing company if you’re interested in easy-to-manage, scalable content.
3. Power Digital
Power Digital is a full-service marketing agency with a dedicated SaaS content marketing division. What sets them apart is their comprehensive approach that includes content strategy with performance marketing, influencer outreach, PR, and paid media.
Their proprietary platform, Nova, gives SaaS companies an extended view into customer behavior and campaign ROI. This is a great and transparent way for their clients to understand how well they’re performing.
4. 97th Floor
97th Floor is a creative, strategy-driven agency that helps SaaS companies grow through high-quality content marketing. They specialize in building campaigns that merge beautiful design with storytelling.
Since one of their biggest strengths is blending creative assets with SEO and performance insights, companies in niches like graphic design can find a lot of value in this agency. 97th Floor is also well-regarded for award-winning campaigns and its ability to adapt strategies for startups and enterprise-level SaaS brands.
5. Foundation
Foundation is a B2B content marketing agency with a strong reputation for working with SaaS companies. They focus on producing long-form, data-backed content that helps SaaS companies build industry authority.
This is especially valuable for new companies aiming to establish themselves. Foundation also emphasizes content distribution, ensuring that every piece of content created is amplified across the right channels for maximum reach.
6. Brafton
What sets Brafton apart is its end-to-end strategy that incorporates everything from strategy and ideation to distribution and analytics. Brafton is one of the most established content marketing agencies, offering services for SaaS companies across North America.
Their team provides a wide range of content services, including blog articles, case studies, infographics, video production, and email campaigns. Brafton is considered one of the best content marketing companies.
7. Column Five
Column Five is a creative content agency that’s helping SaaS companies communicate through engaging, visual storytelling. Companies that are interested in infographics, interactive design, branded videos, and data visualization will find a lot of value in Column Five.
They excel at producing content that is not only informative but also highly shareable, helping SaaS brands increase reach and brand recognition
How to Choose the Right SaaS Content Marketing Partner
Selecting the right content marketing partner can determine whether your efforts generate leads or you’ve ended up with hundreds of low-value AI-generated articles that nobody reads. The first step to picking the right partner is identifying your specific goals.
You’ll want to analyze your specific niche and whether you want to drive organic traffic, build brand image, create a newsletter, or retain customers. Once goals are clear, evaluate agencies based on their past case studies and clients.
If your company offers a SaaS tool targeted at marketing specialists, you’d want to find an agency with experience working with such clients. It’s best if they have a case study on a past client that resembles your current state and goals.
Then, you should explore the pricing and scalability that the potential partner might offer. Since content marketing is a long-term investment, you should understand how much their services would cost if you wanted to double or triple the output.
The communication between the two companies should be straightforward and clear. If you recognize that they’ve been withholding information on certain KPIs about the clients, or if the reports aren’t clear enough, then it’s likely that they might have fabricated some numbers.
Supplementing Content Marketing Strategies
On its own, content marketing isn’t as effective. However, if you pair it with search engine optimization, paid advertising, email marketing, and social media campaigns, it has a lot of potential for increasing your growth.
For example, SEO ensures your blog content ranks and drives organic traffic, while email nurturing builds stronger relationships with leads. Paid ads can amplify top-performing content, and social channels create opportunities for community engagement and brand storytelling.
Of course, companies that excel in all of these fields are rare, but they’re going to deliver top-notch results.
Picking the Best SaaS Content Marketing Partner Is Crucial
Creating more content is usually the way to go. However, if you’re spending a fortune on a marketing partner that doesn’t increase your impressions and clicks, you’re just wasting time and money.
It’s important to understand which company can help you get the most results for the shortest amount of time, and then provide you with ongoing growth in the long run. Look for companies that offer trial periods or give proper evaluations of your growth potential.
You’ll want a company that delivers content and provides SEO insights, social media marketing potential, and overall brand growth opportunities. It’s best to keep track of whether they’re hitting their KPIs, but also understand that increasing your traffic can sometimes depend on third parties like search engine updates or tough competition.
Furthermore, it’s important to understand that content marketing doesn’t lead to overnight success. In order for your content to start getting traction, you might have to wait days, weeks, or even months.
Veljko Petrović is an IT student who has successfully combined his passion for technology with his exceptional writing skills. As an emerging specialist in cybersecurity, he has completed several courses and has been published in notable blogs in the industry. In his free time, Veljko enjoys weightlifting, reading, and programming. Linkedin: https://www.linkedin.com/in/veljko-petrović-699ab0201/
Website: www.writerveljko.com
