10 tips for photographers to grow their business quickly

photographers at work

So you have a good camera (knowing how to pick one is a huge deal!). You create your own business. You try to grow it.

We know that 3 steps sound simple but it is not, mainly the 3rd one.

Marketing is an important element to photographers. Especially those who have recently ventured into the business. The following points illustrate ten ways in which an individual carrying out photography business should use to promote his work.

1. Seek referrals from friends photographers

Friends are the closest advisors to anyone’s photography business. Therefore, photographers can get first-hand information from them concerning the operation of the business. Friends in these areas may involve those customers who have directly or indirectly consumed your photography products. Also, your senior photographers in the same business are your allies. They become important as you can get from them directly any information relating to the prevailing market conditions.  So, they will help you to adjust to the current fluctuated condition.

best practices for photographers

Always be friendly to your clients. Make sure that they could feel comfortable and be able to gain self-assurance in by your effort. By doing this you will build a customer-friendly relationship and your clients will get back to you with feedback.

2. List your business on Google and Bing

Google and Bing are great places to reach to clients who are not well conversant with the business. Photographers can create a profile on Google Plus and build galleries.  By posting their works on a regular basis they ensure their brand awareness.

3. Promote your photography through social media

Social media are world’s fastest means of communication today. Through various channels, the information reaches a large audience within a short period of time. After seeing your work people may contact you for the service.

how photographers run their businesses

When it comes to social media, Instagram is the leading channel where photographers can post their photos in great quality.

4. Share your photography with expertise bloggers

A photographer should always try to come up with lists of similar blogs. The next step comes down to contacting publishers and asking for guest publications. Obtaining backlinks allows you to be more visible on the web and helps you to expose to the wider audience. If your work does not get published in the first instance never give up and try again.

5. Get ideas from your Facebook and Instagram

Numerous ideas can be drawn from the work of other photographers displaying their contents on social media. Don’t be afraid of following good practices.

photography business

The ideas may include information regarding the postures of clients during photography session or on the position the camera person may need to be at the time of taking the pictures.

6. Write a blog in praise of a fellow photographer

There may exist other bloggers carrying out the same work to yours. It is sensible that the individual creates an optimistic blog pillars to their exertion. The camera seals used by the other bloggers may be same to yours. When such information is shared, you may reach to wider audience.

7. Write about out-of-the-box attempt

These are the challenges that one may have incurred through his photography. Always be free to share the difficulties experienced in such areas to the clients, the public and to other fellow bloggers. As a result of this, anyone having experience on same may offer advisory opinions helpful to your photography work.

meeting with other photographers

8. Social bookmarking

It is always important to showcase your work on many places as possible. Through bookmarks, submit your work to yellow pages. This will display the content of your work for the greater audience.

9. Attend photography events

Attending photography events enables the individual to get exposed to the clients directly. Under such events, you will have time to make random shootouts to the clients.

events for photographers

10. Get yourself registered local listing

Making up in the local listing is important in awareness creation as your products will be displayed on such platform to the public. Clients will have an easy time in going through your products and thereby come up with an informed decision on whether to obtain your products or not.

To sum up, it is important for an individual to promote his/her photography work through advertisements. While conducting such adverts, all photographs ought to be specified respectable alt characteristics to enable them to be easily discoverable. Only good advertisements can lead to better and improved business.

About the author:

George Minton has been a camera enthusiast from 2008. Cameraseals is his personal blog where he shares most of my interests and experiences from using cameras. You will find helpful topics even if you’re a beginner or long-time user

The content published on this website is for informational purposes only and does not constitute legal advice.

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