After Google, YouTube is the most popular search engine. Moreover, it’s owned by Google. There are, thus, several opportunities for businesses to reach their target audience via YouTube.
However, a lot of businesses miss out on this because they don’t know how to get started or how to create YouTube videos using an easy YouTube video template.
In this blog, we will explain why and how to use YouTube to market your company, along with various instances of successful enterprises doing so.
Why Use YouTube to Promote Your Business?
There are many benefits to using YouTube to advertise your company. People are very much into YouTube, and that’s one crucial factor.
According to a study in 2019, YouTube had 2 billion monthly users. Even though most people might not attempt to view videos, they spend a fair amount of time on the platform. This shows that there is a good likelihood that your target audience will notice your video content.
YouTube is also a great platform for building trust with your potential customers. According to Biteable, in 2021, 68% of marketers said they had a great return on investment from video content than Google Ads.
If you create and promote YouTube video content, you will build a strong relationship with your customers through trust. This can lead to increased sales and leads, as well as a positive image of your brand.
How to Use YouTube to Promote Your Business
1. Film Engaging and Educational Videos
The most basic way to promote your business is to film (or reshoot) instructional and/or educational video content. This includes how-to videos, tutorials, product reviews, etc.
Providing your viewers with educational video content will help you establish trust by allowing them to clear up any confusion they may have about a particular subject.
These videos are also excellent for reaching a broad audience because the subject you present in your video might interest anyone.
2. Create Animated or Interactive Video Content
Animated videos are great for grabbing and keeping the audience’s attention. These do not have to be high-quality; simple flash animations will do the trick. Other great animated video content features superheroes, children, wacky characters, etc.
You can make engaging animated videos using a YouTube video maker. Such videos are great for engagement with your brand and generating links to your website. Plus, the best thing about animated videos is that they do not require you to shoot any footage, and you can make everything from scratch using an online video maker.
Apart from that, leading businesses use interactive videos to create in-person experiences. For instance, Deloitte made an interactive recruiting video titled ‘Recruiting for Deloitte.’
This video shows several interactions with office coworkers, and at the conclusion of each interaction, it offers three options, each of which has a different outcome. The right options are the qualities that Deloitte is looking for in its candidates.
3. Integrate Live Video Into Your YouTube Marketing Strategy
Using live videos on YouTube is highly impactful. If you can get your audience members to engage with live videos, it is possible to grow your subscriber base because you engage directly with viewers through the chat options.
YouTube live videos are also great for providing information and letting you share that information as you would in a podcast, allowing users to engage more readily.
4. Sell Merchandise to Build Brand Loyalty and Drive Sales on Your Website
Selling merchandise through your YouTube channel can be a great way to build brand loyalty and drive sales on your website. If you pair this with engaging content, you can definitely see your viewership grow.
Some people make merchandise related to their niche; for example, if you make parenting videos for YouTube, you could sell t-shirts with parenting jokes or tips on the shirt.
Another way to sell merchandise is by incorporating current pop culture into your merch. People love getting merch about their favorite shows, movies, etc.
5. Promote Your YouTube Channel With Live Interviews
You can do interviews with people across cities or other locations, asking them relatable questions about current trends happening in that location.
Jimmy Kimmel Live does a great job with live interviews. They go to different cities and ask people about varied topics, from general issues to politics. These are very impactful and generate great engagement from viewers, who feel they are part of the video.
6. Promote Your YouTube Channel Across Other Social Media Platforms
Social media is a great way to disseminate timely content across various channels. For example, if you have a parenting YouTube channel, you should have a parenting Facebook page where you can share your videos.
Develop a strategy to keep the pages updated with relevant content so that visitors will want to revisit and click on the links to your YouTube videos.
You should also actively engage with commenters to encourage dialogue and community-building among your audience.
7. Customize Your YouTube Channel
In addition to customizing your social media bios, customizing your YouTube channel pages is crucial because they are the first thing viewers see when they visit your channel.
You must also adjust the channel settings if you are just starting out.
- Insert an introduction video about your business or your most famous video on the front page of your channel to show your subscribers.
- Add a header image showing people what they can expect from your videos.
- Add a logo. The logo of your business is the best option here.
- Organize all your videos into playlists depending on the topics.
- Putting yourself in your videos enables people to get to know you on a personal level. This builds trust and increases sales by enhancing the relationship between your brand and customers.
- YouTube content is great for link-building. When your YouTube channel is new, you can build links to your website by creating video content about your industry and linking to your site to provide additional information or proof. This boosts traffic to your website.
The End Note
If you have a budding online business, YouTube can help bring organic traffic to your website and get you higher visibility on Google. However, your business promotion on YouTube will fail if you are not being consistent and are going about it without a YouTube strategy.
YouTube is growing alongside the number of businesses, so you cannot expect overnight results but can expect substantial growth. So, do not miss out on planning a robust YouTube strategy.